Marketing insights that move the needle.
Practical advice on SEO, Google Ads, web design, and how AI is changing digital marketing for small and mid-size businesses.
Welcome to the New Stand And Stretch
We rebuilt our website from the ground up. Here's what changed and why.
April 1, 2026
What We’re Building at Stand And Stretch, And What It Means to Your Business
Productivity does not need to stall just because marketing is getting more complex. In fact, we believe this is the moment to make waves. At Stand And Stretc...
March 14, 2026
5 Reasons Human-Led AI Is Better Than Agentic AI for Small Business Marketing
AI is everywhere right now. If you are a small business owner, you have probably heard some version of this pitch already: AI can run your SEO, manage your G...
March 9, 2026
Website Management Services: Why Businesses Trust Us to Manage Their Websites
Over the past several years, we’ve noticed a steady increase in businesses asking a very direct question: “Can you just manage our website for us?” Not redes...
March 4, 2026
AI Is Not Slop. It Is Leverage.
There is a growing narrative, especially among creatives, that AI-generated advertising is slop. That it is watered down, soulless, mass produced content flo...
March 1, 2026
ADA Compliant Web Design Is No Longer a “Nice to Have”
If you own a business, run a nonprofit, or lead an organization, your website is not just a marketing tool. It is your digital front door. And that door need...
February 15, 2026
What Non-Profits Are Really Missing. And No, It’s Not AI…
I talk to non-profits every single week. Different missions, different sizes, different funding realities. But the conversations are starting to sound the sa...
February 2, 2026
Retargeting Much? AI-Driven Results Still Require Human-Led Strategy
AI has fundamentally changed how digital marketing operates. Ad platforms now optimize in real time. Creative tools can generate dozens of variations instant...
January 21, 2026
Customer Match in Google Ads: Why We’re Using It and Why It Matters for Your Business
If you’ve run Google Ads before, you’ve probably heard a lot of buzzwords. Audiences. Automation. Smart bidding. AI everything. Some of it is helpful. Some o...
January 20, 2026
Shopify Collective for Influencers and Affiliates: What You Need to Know Before You Dive In
Lately, I’ve been having a lot of conversations with influencers and affiliate marketers who are curious about Shopify Collective. Not curious in a “what is ...
January 5, 2026
Top 7 Ways to Make Your Site AI-Friendly Right Now
It didn’t take long for the analytics to show us: AI Search is here, and it’s moving fast. In just a short period, sites like ChatGPT.com have evolved from n...
July 16, 2025
Web Accessibility Changes in 2025
In a rapidly evolving environment like web development, it’s usually difficult to predict watershed events and technologies before they appear. The obvious e...
May 15, 2025
8 Strategies for Small Business Owners During a Recession
Let’s face it…we’re probably entering into a recession period right now, with the tariffs and an unstable economy. There is nothing like the threat of ...
May 6, 2025
A Day in the Life of an SEO Manager
What it really looks like to live in the land of rankings, reports, and Google updates as an SEO Manager! When most people hear “SEO,” they picture someone b...
April 23, 2025
Web Design Trends 2025: Small Business Digital Marketing Guide
It has become a bit of a cliché to comment on how rapidly the digital landscape continues to evolve, so I’ll spare you the ubiquitous commentary on how diffe...
February 19, 2025
The Future of Digital Marketing: How AI Enables a Leaner, Meaner, Faster Stand And Stretch
In a recent new-hire interview, I reveled a bit in our changes at Stand And Stretch due to AI over the last year. It’s been exciting! So, it makes sens...
November 10, 2024
Navigating Location Asset Requirements in Google Ads
Navigating Location Asset Requirements in Google Ads: A Guide for Better Results As a small business, your presence in the digital landscape is pivotal. Goog...
November 6, 2023
Reach Higher With Elementor AI
Lately, AI has been generating chatter everywhere from corporate boardrooms and newsrooms to family dinner tables. At Stand And Stretch, we are big fans of i...
July 27, 2023
AI: The New Way to Write SEO Content for Your Website?
Artificial Intelligence is trending for various reasons right now. While English teachers and professors are concerned about plagiarism and cheating issues, ...
March 27, 2023
Universal Analytics to GA4 Explained
As you may have noticed Google has been brewing up some new changes in many of its platforms, especially in regard to its analytics tools since late 2020. Wh...
March 22, 2023
How Your Domain Name Influences SEO
Website domains are one of those things that almost everyone interacts with daily, but may not understand very well. If you have a website for your business ...
March 8, 2023
Squarespace, Shopify, Wix, or WordPress: How to Select the Best Web Platform for Your Needs
You are ready to build or rebuild your website but with so many website platforms around, choosing the best web platform for your needs can be tricky. To mak...
February 10, 2023
Are Hero Sliders a Thing of the Past?
Trends in Website Hero Design Sliders or carousels of scrolling images have enjoyed several years of popularity as website homepage staples. A few years ago,...
February 6, 2023
Google Ads Assets 101
‘Assets’ is Google’s term for the individual elements that make up responsive search ads, and they are one of the most critical components in your ad strateg...
November 30, 2022
2023 Guide to Google Ads Conversion Tracking
Chances are you’ve heard the term “conversion” bandied about in recent years, and you might have wondered if conversion tracking is something that could bene...
October 24, 2022
Customer Match: Learn More About This Google Ads Feature
As the digital marketing realm moves away from the traditional use of third-party cookies, solutions for more relevant audience targeting are developing. Goo...
August 1, 2022
How a Website Redesign Every 3 Years Can Help Your Business Grow
At Stand And Stretch, we tend to think of websites as living documents. That simply means that sites grow, change, and develop over time. No static website w...
July 18, 2022
Keys to Better Photography and Why It’s Crucial for Your Site
Keys to Better Photography So you’re ready to build a new website or give your current site a facelift? Great! There are many important factors to consider w...
April 11, 2022
5 Decisions to Make Before Launching Your Small Business Website
So you’re launching a small business website? You’ve been dreaming and brainstorming for weeks, months, or even years, and you’re ready to take the plu...
March 13, 2022
Top 5 Most Important Website Stats in 2022
Stand And Stretch’s Top Digital Tracking Metrics So you have a website, but how successful is it? Are you able to see how many users you’re drawing to the s...
March 3, 2022
Analytic Tools to Help You Understand Your Customers
What are our clients thinking? What are they clicking on? What are they feeling when they peruse our site? What problems are they facing? Are they using any ...
February 24, 2022
The Theory of the 9’s
After 12 years, I’ve hired dozen-or-so full-timers and interviewed over 120 freelancers in the creative industry, and here is what I’ve learned. The theory o...
November 29, 2021
What Cyber Monday Looks Like for e-Commerce in 2021
The holidays are fast approaching, and that means the holiday sales and shopping have begun. As we settle in and navigate our new normal in 2021, e-commerce ...
November 15, 2021
One Year of Reels – How They’ve Changed Instagram
Just over a year ago, Instagram introduced us to Reels – their version of auto-play videos. Reels are 15-second video clips that can be edited with additiona...
October 3, 2021
Verification On Facebook and Instagram: What Does It Mean?
Facebook has recently updated its verification application process. Here’s what it means for your business. The Verification Badge: More Than a Little Blue C...
October 3, 2021
Google’s Firebase Dynamic Links and How it Helps Your Digital Marketing
As a small business owner, you might realize it’s virtually impossible to keep up with google and its new technology. However, it’s also likely that you know...
September 5, 2021
SEO Trends to Keep In Mind for the Rest of 2021
While everyone is starting to settle into what life may look like post-pandemic, many small businesses are still suffering from the lack of business and webs...
July 28, 2021
Benefits of Moving to Google Tag Manager
Google Tag Manager is one of the latest releases by the SEO mogul itself, Google. It’s a rollout that has made the tag game easier, more efficient, and acces...
June 22, 2021
Why SEO is Important for Small Business Owners
If you’ve ever noticed the gray font below the search box during a Google search, then you’ve probably seen that with every Google search you do, there may b...
June 3, 2021
3 Ways We Know Google Updated Their Algorithm
With 4.57 Billion users on the internet each day, it is safe to say that Google is constantly updating its algorithms. Stand And Stretch employees SEO expert...
February 21, 2021
New SBA Free Learning Platform Launched – Learn More!
Stand And Stretch is here to provide you with the latest digital news and information. Whether you’re seeking help on your website design or looking to incre...
January 17, 2021
What’s a CTA And How Can it Help Market Your Small Business?
“Call to Actions” (CTAs) can either be effective or pointless if your consumer is not interested in what your company provides. That is why it’s important to...
December 16, 2020
5 Mistakes in Social Media Marketing you Don’t Realize You’re Making
As 2020 comes to a close, many businesses have turned to social media to reach clients, customers, and sell goods online, due to the overwhelming amount of s...
December 10, 2020
Introducing Instagram Stories To Adroll
With the internet on the rise, more and more small businesses are finding new and spunky ways to market their products. As Stand And Stretch’s Retargeting Ma...
December 10, 2020
Social Media Influencers are Creating a Union: Here’s What it Means
Making waves earlier this year, influencers in Britain organized a union, the first of its kind. Citing lack of contacts from brands, and well as unfair and ...
December 9, 2020
The Global Change of Online Shopping and Home Delivery
In 1991, the world changed. The internet went public and at that time, no one probably knew exactly how much it would be changed or what was to come. This op...
December 4, 2020
The Underrated Practice of Creating Fun Blogs
The Underrated Practice of Creating Fun Blogs Blogging hit the internet in the early 2000s. Since then, there are about 500 million blogs in the world, and a...
December 1, 2020
New Social Media Features that Were Triggered by the Pandemic
In the last decade, social media has become more prevalent in our lives. But, during the past year, it has become even more important for us to communicate a...
November 11, 2020
How Small Business Can Connect to Consumers Through Social Media Platforms
Social media lets you connect with consumers on a fun, more personal level. Using video, asking for feedback and quick response time all let the consumer see...
November 2, 2020
Why a Bad Website is Turning Away Customers
With 4.57 billion people using the internet each day, it is fair to say that having a clean, fresh, aesthetically pleasing site is your first impression on m...
October 21, 2020
Three Common Questions On TikTok Advertising
It seems TikTok banners ads and posts about free credits to advertise on the platform are now a normal item in my news feeds. And it got me thinking about ou...
September 24, 2020
Google Updates You Should Be Using For Your Small Business
Are you aware of the Google updates that you could be utilizing for your small business benefit this year? With the unknown of the COVID-19 pandemic, it is i...
September 23, 2020
Make Your Instagram A Marketing Tool
Yes, you are missing out on one of the easiest ways to market your products. Linkin.bio is a cheap, easy, and effective way to market your products and servi...
September 13, 2020
The Impact of New Release Streaming Rights and Other Industries That are Forever Changed
Walking into the movie theater, smelling the buttered popcorn, and waiting in line to purchase a movie ticket has always been a crowd favorite. There is some...
September 8, 2020
Tips for Working Remotely with Kids at Home
Months ago, there was a small group of the population who worked from home, or who had their kids at home while doing so. But now, months into a pandemic, it...
September 7, 2020
The Importance Of Responsive Websites For Small Business Owners
When you own a small business, you may think that only the locals will come and shop or try out your services, so what’s the point in having a responsive web...
August 23, 2020
The Rise Of The Digital Marketing Degree
From home phones to flip phones to iPhones, technology has made leaps and bounds within the past 30 years. Now that the internet is accessible at all points ...
August 16, 2020
How Online Usage Has Changed with the Pandemic
Across the globe, society has been at home now more than ever. Online usage is on the rise as well. While trying to stay safe and abide by the guidelines of ...
August 12, 2020
How Stand And Stretch Has Weathered the Pandemic
Phew – what a year, right? To say that the coronavirus was an expected blow to the economy is an understatement …. a HUGE one. Small and large businesses ali...
July 27, 2020
Can Tech Warn You if You’ve Been Near the Coronavirus?
Last month, phone moguls Apple and Google announced a project that will help the public’s well being. With tech advancements and cooperation across the...
June 23, 2020
Access Equals Equity: Helping People Find Minority-owned Businesses
No arguments have ever been won on Facebook. Well, maybe not the ones that matter… I don’t check it anymore because it’s just not the place...
June 18, 2020
Manage Your Events with Facebook Ads Lead
How much of your in-store traffic is coming from online leads? Set up Facebook Ads Lead to keep an eye on customer data and learn how your ROI is being affec...
June 8, 2020
Grow Locally Through Local Services by Google
Your ads matter. Who sees your ads matters. As a small business that relies on local business, you need to be seen by the people who are looking for you. Thi...
May 12, 2020
Tech Brands Changing Their Platform to Fill Pandemic Needs
With the world in a pandemic, tech brands are now taking it upon themselves to change their platform in order to fill the needs that the pandemic is causing....
May 4, 2020
Tips for Approaching Your Market During the Pandemic
As the world enters another month of the pandemic, businesses in all industries are left scrambling. Wondering how to approach their market, how to help cust...
April 30, 2020
How Big Business is Giving Back in a Time of Need
The coronavirus has taken the world by storm, and the U.S. alone has been dealing with widespread effects for weeks, if not months. For folks everywhere, it&...
April 26, 2020
The Best Tech for Working From Home
When working from home, having the essential tech is very important. Anywhere from your computer to your headphones and even to your desk chair is important!...
April 19, 2020
5 Zoom Alternatives for Online Meetings
In a time of pandemic, Zoom is all the rage. They are, in fact, one company that has seen insane growth from the sudden change in meeting space. Their abilit...
April 16, 2020
Latest Update from Google: Verify Your Locations: Inform Customer Base of COVID-19 Hours!
It’s time to get your verification on, Google-style. The mogul platform that is making adjustments to ensure that businesses are more easily found, has done ...
March 23, 2020
Help For Small Biz: SBA Loan Applications for Small Business Emergency Loans Now Available Online
The state of Georgia has recently announced a statewide disaster declaration from the U.S. Small Business Administration. This announcement means that the Sm...
March 18, 2020
Stand And Stretch During COVID-19 Pandemic
We know that many of you are business owners and already facing challenges or likely will in the coming weeks, and we want you to know: you’re not alone.
March 15, 2020
Get Back Your Ad Freedoms with Ad Settings
When surfing the web, it’s typical to come across ads that have no relation to your brand or business. This can be frustrating taking time out of your day vi...
February 12, 2020
Hire — by Google
Google has done it again! For over 21 years, Google has been in our newfound digital world. Within those years we have seen, Google Calendar, Google Docs, Go...
February 3, 2020
Finding Trusted, Local Professionals Through Google Search
It can be frustrating as a homeowner to find people you’re comfortable letting into your home when you need a job done. Likewise, it can be disheartening to ...
January 19, 2020
Winning Your Local SEO Ranking in Columbus, GA
Are you a business or website owner located in Columbus, Georgia? No matter where you’re located — from the Chattahoochee Valley and beyond — “wi...
January 12, 2020
How to Increase Your Website’s Engagement With Google Optimize
Do you know that feeling after spending hours creating or updating your website hoping it’s beneficial to your customers? As business owners, your webs...
January 5, 2020
Introducing Gutenberg, WordPress’s Next Big Thing
A Widget to Change the Platform As We Know it. In today’s standards, WordPress is a widely used blogging and website platform. It’s intuitive, customizable, ...
December 29, 2019
How YouTube is Changing and What it Means for Online Videos
Recently YouTube accounted its intentions to change its content standards, and ultimately, the way we look at YouTube as a whole. While previously, the site ...
December 11, 2019
Improve Your Site’s SEO by Disavowing Backlinks
Stand And Stretch is proud to launch its new SEO service for our SEO management customers. Available now, our team will start using the new Disavow Backlink ...
December 1, 2019
Digital Agency vs. Digital Provider: The Death of Click Summaries
Welcome to another installment of Stand And Stretch’s Sit And Learn webinar series! This episode starts a three-part series discussing SEO, keywords, s...
April 28, 2019
Google Feed Now Offers More Data Options for Business Owners
For years, marketing and online professionals have been wondering about better data tracking options from Google. Not necessarily on the front end, but behin...
April 17, 2019
New Facebook Feature: Global Community-Building Efforts
Earlier this year, Facebook announced its plan to launch a cause-based feature to its platform to help users with community outreach and beyond. Known as Com...
April 10, 2019
Digital Marketing Takes Over the Super Bowl
Super Bowl Sunday — a day that involves football, food, and friends. Although, there’s a little more to this special Sunday now that technology and soc...
January 31, 2019
Create an Online Storefront Presence With Pointy
With 79% of Americans shopping online, it’s necessary to have a presence to market any successful business. An online presence has many benefits such as boos...
January 2, 2019
Cyber Monday: Why E-Commerce is Important for Your Business
“Cyber Monday” is now apart of the common vernacular around the holidays and has equal weight as its older shopping juggernaut event day, “Black Friday.” How...
December 4, 2018
What is Legacy Contact?
Though no one wants to think of the day we will pass, it’s a real-life subject. One that might make you wonder, once I pass away, what will happen to my soci...
November 14, 2018
Google Just Got Better!
Tired of paying the old fees for Google Drive storage? Tired of digging through hundreds of support pages just to find your answer? Ready for a better way to...
November 12, 2018
Celebrating Google’s 20 Years
Did you know that Google turned 20 this fall? Can you remember how you ever functioned without this search engine that seems to hold all the answers? Not to ...
November 8, 2018
Grow With Google and Veteran Small Business
Here at Stand And Stretch, we use Google daily and depend on their services to communicate with clients, staff, and develop our business and our clients’ int...
November 6, 2018
What is Google My Business?
Is your business struggling to get the word out on new events or offers going on? Is business slow and you’re looking for a way to bring in new customers? Go...
October 24, 2018
Amazon Spark to Help Customers Connect to Businesses
Amazon strikes again with yet another software component, Spark. Spark is an innovative social media platform to connect buyers with similar interest to prod...
October 14, 2018
Create and Test Multi-Layer Web Design with Origami Studio
Have you ever wanted to see the final product of your social media promotion before it went live? What if your design team could all preview and make edits t...
August 20, 2018
Use Google Local Services to Find Warm, Local Traffic
Advertising online is an ongoing effort. It’s an area of marketing where you try and reach those closest to you — the customers who live within your se...
July 25, 2018 Google AdWords becomes Google Ads later this month
Google AdWords is ditching the Words and becoming Google Ads later this month. On July 24, changes are in store for the media giant as they rebrand and recon...
July 10, 2018
Expand your meeting capability with Google Hangouts Meet
Meetings. Love them or hate them, it’s part of doing business. For me, I love a great meeting with team collaboration, but hate those meetings just to meet. ...
June 27, 2018 Save time and space by switching the G Suite’s Google Drive File Steam
Are you currently waiting on a spreadsheet? Did you want to take something home to work on, but you forgot to attach the file? And which version of the annua...
June 22, 2018
Are Mobile Site Load Times Killing Your Sales? Fix them with TestMySite
If your website is your virtual window to the world, how hard is it to see into that window? How fast can people see what’s in the window? You want it to be ...
June 3, 2018
Improve Customer Reviews with Shopper Approved Software
As a business owner, an important aspect of your business comes with the ability to share user experience. You want potential customers to know you can offer...
May 1, 2018
Create Link for Customers to Write Reviews on Google
Are you ready to drive Google Reviews to your business page? Here are the easy steps to getting it done right now. This is a frequently asked question and I ...
March 19, 2018
3 Reasons Why Grammarly is “Perfect” for Content Writers
Whether you write blogs, articles or you just enjoy writing for fun, you can understand the challenge of putting content on to a blank page. While coming up ...
March 11, 2018SEO v PPC: Watch the Webinar!
Ask a room of your friends, “When was the last time you clicked on a search ad on Google?” Watch as the room goes quiet and no one responds. I...
March 9, 2018
How to Order Custom Stickers and Stay Stress-Free with Sticker Mule
Custom stickers have been as important to the 2010s as mix-matched ankle socks were to the 2000s. If every business should have a logo, then every logo shoul...
March 8, 2018
Fact-Checking And The Cultural Implications of Sensationalism
All the news, right? 😉 As I write this blog article, I am reminded of the potential energy behind composing a narrative that evokes feelings and then is jett...
February 8, 2018
Mobile-First Web Design vs. Desktop-First Web Design
In the United States alone, more than 69% of the population uses mobile devices. Including tablets and smartphones, that’s well over half of a target a...
February 6, 2018
SEO: Why Your Website Is Losing You Business – Sit And Learn Webinar
Search engines drive customers to small businesses all day long. Organic, or non-paid, traffic delivered through SEO makes up for 94.95% of all clicks on the...
January 28, 2018
WordPress Updates to 4.9.1; What it Means for Your Website
If you’re like a majority of the WordPress-using population, from time to time you see notifications for upgrades. You click and run them, and then you go on...
January 17, 2018
Take Your Video Marketing Into 2018 with Facebook for Creators
Being one of the most used social media platforms, Facebook has long since developed sleek analytics and a user-friendly advertising platform to grow the mar...
January 10, 2018
Facebook Starts New Messenger Program for Kids
With kids having more and faster access to technology comes the added need for safety features. On phones and tablets it’s a move that has made way for kid-f...
December 25, 2017
Introducing Website Demographics with The LinkedIn Insight Tag
As a data scientist and digital native, I want ALL the data I can eat. Information about who is using your website is the best tangible marker for setting up...
December 18, 2017
Winning the Local Pack for SEO
SEO — or search engine optimization — is a proven way to advance your business online. Through search engine results, relevant searches, and loca...
November 30, 2017
Why Your Business Needs Messenger 2.2
If you have a Facebook account then, you’ve definitely heard of and even used Messenger. From messaging your aunt happy birthday to introducing yoursel...
November 29, 2017
Mobile-First Web Design vs. Desktop-First Web Design
The Internet is becoming more and more accessible. With data towers being put up all over and smartphones working faster and longer, users can access virtual...
November 12, 2017
YouTube Launches New Marketing Feature: Director On Site
Good news to business who advertise on YouTube (or who are looking to advertise on YouTube), a new program is helping you reach more customers in a professio...
October 23, 2017
Welcome to the Age of Micro-Moments
Texting your spouse to pick up some milk, checking the time, or setting a timer for the cookies in the oven — are just a few of the hundreds of instances whe...
October 19, 2017
Google Beacon and How it Will Help Small Businesses
Recently, Stand And Stretch was contacted by Google about participating in an upcoming program. (As techies, we like being on the ground floor of breakouts l...
October 18, 2017
3 Tips For Better SEO Blog Posts
Writing blog posts is one the healthiest things you can do for your website. But let’s face it, it’s also not the best utilizing of time for a bu...
October 11, 2017
Enhance Your Business through Ebates for Shopify
Let’s face it, the game is changing. It’s the 21st century and the Internet is alive and prospering. As a merchant, this means the way you sell your product ...
October 8, 2017
The Art of Social Selling
So, what is social selling? Is it a fancy term for sales? Or is it a process hidden within social marketing? The answer to those questions is neither. Social...
September 25, 2017
A Year In Virtual
Humbled. It’s a word that I can say has spent a lot of time in my mind over the past year. I’m more reflective, more deliberate, and I can say that I’ve craw...
July 31, 2017
Email Marketing for Nonprofits: Affordable Business Tools
As a nonprofit, it’s just as important to get your information to the masses as any other business. In fact, it might be even more important. Requiring donat...
July 24, 2017
You’ve Got Mail…Chimp? Why MailChimp Takes The Cake in Email Marketing
Email marketing campaigns are a great way to share information directly to your customers’ inboxes — but are you using them to their full potential? It...
June 1, 2017
3 Easy Steps To Add Facebook Live Contributors
Facebook has been growing its reach (and its users’) in recent years with the ability to go live. Video in real-time streaming that lets users film and...
May 16, 2017
Case Study: Implementing eCommerce and MailChimp
Many businesses understand the importance of hosting ecommerce abilities on their website. Whether or not they have put it into place, it’s a process t...
April 23, 2017
Google Trusted Stores to Become Google Customer Reviews
In the digital ad world, you have to pay attention to when the industry shifts technology around and inadvertently starts to piece together the next big chan...
April 3, 2017
Digital PR is a Must-Have for Your Business’ Online Strategy
Digital PR is a vague catch-all term as pertains to what it is and what it means for your business. How you can use digital PR to zip-line your traditional p...
April 3, 2017
How To Link Your Customers Directly To Your Google Reviews Area
Consider the last time you were looking for a new service, how did you find a business or company that you trusted? One worthy enough of your cause? You migh...
February 28, 2017
Digital Transparency: What Your Digital Sales Rep Didn’t Tell You
As quickly as technology is advancing, it’s safe to say that the online world of advertising has undergone some updates — great ones! — in ...
February 21, 2017
The Case for Using URL Discount Codes
If you haven’t yet experienced the magic of an online shopping code, you’ve likely at least heard of them. Much like physical coupons, these litt...
February 14, 2017
You Must Master Google’s Knowledge Graph to Increase Traffic
In the digital world, all of us — producers and consumers alike — are at the mercy of search engine behemoths. If you want to find or be found, your first st...
January 3, 2017