Ellis Bros. Pecans
What we do for Ellis Bros. Pecans
Ellis Bros. Pecans represents a mature, comprehensive digital marketing relationship with 541 total tasks and 165+ hours logged across four service areas since 2024. The relationship shows strong growth trajectory with 2025 being the peak activity year (317 tasks) and sophisticated seasonal campaign
Ellis Bros. Pecans operates werenuts.com, an e-commerce business selling pecans, peanuts, and specialty nuts/snacks. They appear to be a family business with seasonal harvest operations, selling both B2C direct-to-consumer and exploring B2B fundraising opportunities. S&S provides comprehensive digital marketing services including SEO (232 tasks, 64.5 hours), Google Ads (171 tasks, 32.4 hours), retargeting via AdRoll (110 tasks, 56.4 hours), and Shopify configuration (28 tasks, 12 hours). The rel
Target Audiences
Primary audiences include snack consumers for events (March Madness watch parties), seasonal gift buyers (Valentine’s Day, St. Patrick’s Day, Easter), and health-conscious consumers interested in antioxidant benefits. Demographic reports are regularly completed for Google Ads, indicating focus on data-driven audience targeting. The exploration of fundraising features suggests targeting schools, organizations, and groups for bulk orders. International shipping issues indicate some global customer
Services
SEO
Keyword strategy, technical optimization, content improvements, and monthly performance tracking.
Google Ads
Campaign management, bid optimization, ad copy testing, and conversion tracking.
What our AI platform found
Identified untapped B2B fundraising opportunities to expand beyond direct-to-consumer sales.
Developed year-round seasonal campaign strategy covering major holidays and sporting events.
Optimized organic search performance delivering strong traffic growth for specialty nut keywords.
Created targeted audience segments for health-conscious consumers and event-based snack buyers.
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