Jones-Onslow Electric
What we do for Jones-Onslow Electric
JOEMC represents a mature, education-focused client relationship spanning 3+ years with 925 total tasks and 310.9 hours invested across SEO, Google Ads, and retargeting. This electric cooperative prioritizes member education over sales conversion, requiring specialized messaging that aligns with coo
Jones-Onslow Electric Membership Corporation (JOEMC) is an electric cooperative utility company serving members in North Carolina. As a member-owned cooperative, they provide electrical services and focus heavily on member education, community involvement, and cooperative values. Stand And Stretch provides comprehensive digital marketing services including SEO (387 tasks, 77.3 hours), Google Ads (309 tasks, 73.7 hours), and retargeting (229 tasks, 159.9 hours) since 2023.
Key Products & Services
SEO technical optimization and content creation (meta descriptions, blog posts, site health monitoring via SemRush), Google Ads education-focused search and display campaigns with demographic and keyword optimization, AdRoll retargeting campaigns with custom creative development, monthly performance reporting across Google Analytics and Search Console, and ongoing campaign alignment with cooperative messaging guidelines.
Target Audiences
Electric cooperative members in the Jones-Onslow service area. Campaigns target people seeking information about billing, member tools, outage resources, and energy education. Recent retargeting shows focus on ‘recent site visitors’ with mobile-first creative priority and conservative frequency caps, suggesting an audience that values low-pressure, educational content over aggressive sales messaging.
Services
SEO
Keyword strategy, technical optimization, content improvements, and monthly performance tracking.
Google Ads
Campaign management, bid optimization, ad copy testing, and conversion tracking.
Retargeting
Display ad campaigns that bring back visitors who have already shown interest.
What our AI platform found
Identified 50+ website optimization opportunities to improve member experience and search visibility.
Discovered peak engagement periods that increased targeted outreach effectiveness by focusing on annual meeting season.
Found untapped content opportunities in member education that drive 550+ newsletter sessions annually.
Optimized member service pages that generate 844+ billing and payment sessions per year.
Want results like this for your business?
Schedule a call with Lucas to talk about what we can do for you.