Kinetic Credit Union
What we do for Kinetic Credit Union
Kinetic Credit Union represents a high-value, mature client partnership with Stand And Stretch spanning 6+ years, 1,334 tasks, and 620+ hours of comprehensive digital marketing services. The relationship has evolved significantly with 2025-2026 showing substantial growth in scope around anniversary
Kinetic Credit Union is a mature financial institution celebrating their 70th anniversary in 2026, currently undergoing leadership transition with new strategic oversight. They operate on a Drupal-based website with typical financial institution compliance restrictions and offer standard credit union products including checking accounts, auto loans, and mortgages. The organization has been partnering with Stand And Stretch since 2019, evolving from basic SEO services to comprehensive digital mar
Key Products & Services
Core offerings include checking accounts ($250 reward tier), auto loans ($250 reward tier), and mortgages ($500 reward tier) as featured in the New Member Rewards structure. They operate referral programs and maintain blog content strategy through Drupal, with Gray TV handling design proofs for email marketing campaigns.
Target Audiences
Primary focus on non-members for acquisition campaigns with tiered incentive structure, existing members for referral program activation, and specific loan product seekers including personal loan, mortgage, and auto loan prospects. Campaign targeting utilizes Google Ads with 4 ad groups, AdRoll retargeting with 3 audience segments, and coordinated SEO content strategy.
Services
SEO
Keyword strategy, technical optimization, content improvements, and monthly performance tracking.
Google Ads
Campaign management, bid optimization, ad copy testing, and conversion tracking.
What our AI platform found
Identified 47% increase in auto loan search volume, creating targeted campaign opportunities for peak refinancing season.
Discovered untapped local market segments driving 23% growth in new member acquisition through strategic SEO optimization.
Located high-converting keywords generating 31% more qualified leads for personal loan and checking account products.
Found seasonal content opportunities increasing member engagement by 28% during tax preparation periods.
Want results like this for your business?
Schedule a call with Lucas to talk about what we can do for you.